Repositioning Sun Protection for the Modern Consumer

SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy.Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.

The Challenge

• Overcrowded skincare market

• Generic packaging in the sunscreen category

• Low emotional connection with target audience

• Need for strong digital-first presence

The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.

Branding

• Clean, minimal logo system

• Warm, sun-inspired color palette

• Soft gradients representing sunlight

• Typography focused on clarity and premium feel

Marketing Strategy

• Social media launch campaign

• Influencer collaboration strategy

• Educational content around daily sun care

• Performance-focused digital ads

Research & Strategy

We conducted market research on competitor sunscreen brands, analyzed packaging trends, and identified key consumer expectations such as trust, simplicity, and clarity. The strategy focused on clean visuals, bold SPF highlighting, and a sun-inspired identity.

Additionally, we explored innovative ingredients that enhance skin protection and hydration, ensuring our product not only meets but exceeds consumer demands for safety and effectiveness.